Going on a listing presentation without asking the right questions ahead of time can easily put your ability to successfully secure the listing in serious jeopardy. You have to learn to ask for business and not be attached to … Follow scripts verbatim How to Learn Scripts… Hold Broker Open House. Marketing Your Home Often relies only on sign, multiple listing ser-vices, open houses, ads, Company web-site. Always smile, smile, smile! QUESTIONS: The listing presentation is question-based because that’s what keeps the communication strategies to make your presentation more powerful and to inspire . Take the listing presentation and recite the script aloud once a day for 30 days. This one slide template may look simple, but it is one of the most powerful slides you can include in your listing presentation. There are so many houses on the market. Now you have to back that up. This slide shows how our real estate firm, Creath Partners, outperforms the market in terms of Time on Market and Percentage of Asking Price. According to the National Association of REALTORS®, the top deciding factor sellers use in choosing their real estate agent is the agent’s Reputation. Included you’ll find an email script, … Here's an example of how the conversation for this slide would go: "Have you ever been looking at homes online and come across a home so overpriced, you think, 'Man, I won't even go look at that one'? Many agents mistakenly believe that telephone real estate prospecting scripts lead to forced, unnatural-sounding presentations that turn prospects off. Option A. Voice Inflection & Tonality – Since some contact will be totally by phone, body language may not be seen, yet it can be heard through our voice inflection, and the … The Best Real Estate Listing Presentation Script. When you combine the "Us vs Them" and "Marketing Plan" slides, we've found that 9 out of 10 times sellers won't ask this question because you've shown them your value. The list will also include photos of the homes where these buyers are currently living as my proof and evidence that I am telling you the truth.\" Here's the slide we use to set expectations for the entire listing appointment, including the close at the end. Many real estate professionals use an organized, carefully crafted listing presentation to facilitate the appointment. Looking for more listing tips? While many real estate agents tend to “wing” their listing appointments, having a structured approach to the meeting provides better service and increases the likelihood of the seller listing with you. agents have trouble "closing," or asking a seller to sign the listing agreement at the end of the appointment. The Ultimate Listing Presentation: Featuring Staci Dancey Below are the summarized notes from the “Ultimate Listing Presentation” webinar featuring Staci Dancey. Buyer’s Objection. An effective listing presentation script allows agents to conduct an efficient consultation by focusing on questions to determine the needs of clients rather than presenting a long and drawn … Many sellers think their home is worth more than it is, or they want to price it just a bit higher to leave room for negotiation. Download free Mike Ferry scripts to take more listings and build your business! You've shown the seller how you outperform the market. ", 5. In it, Garry Creath, a Listing Expert Agent with more than 20 years of experience, shares some of his top scripts & tips for ensuring every listing appointment is a smooth, seamless process, from meeting the seller to signing the listing agreement. Home sellers also want to know why they should trust in the real estate professional’s competence to sell their home. HOW TO ROLE PLAY EFFECTIVELY & HOW TO LEARN SCRIPTS How To Role Play Effectively & How To Learn Scripts How to Role Play Effectively: 1. Arms in ready position 5. , After walking the seller through each stage of what's going to happen during the listing appointment, you can close by saying, "Now at the end of our conversation, assuming you and I both agree we’re a great fit for one another, we’ll review my marketing agreement and sign off on it so I can get started working to sell your home as soon as possible.”. They also open the door for low ball offers and sell for less than they would have with the right pricing strategy", "When a home is priced in the market--when it's appropriately priced & in pristine condition--more buyers will see the value, and you can build up more demand for the home. It’s a .pdf and .word so you can add the letters and essentials into your system. A Top Residential Listing Presentation Script will help Realtors conquer any listing appointment and get a signed listing agreement. About The Keller Williams Listing Presentation. The video above is taken from a recent training we did, called "Listing Presentation Scripts, Templates, and Skills." , If, however, a seller still asks, you can say "You know what, I'm sorry. It's the most common objection or sticking point. Agent Script Book What You Say Matters. In it, Garry Creath, a Listing Expert Agent with more than 20 years of experience, shares some of his top scripts & tips for ensuring every listing … CMA PRESENTATION: 11.In preparing for our meeting, I did a thorough Market Study for your home...also called a Comparative Market Analysis…Are you familiar with this? The listing presentation should build and affirm the agent’s reputation in the sellers mind. Okay, so now you know what a Listing Presentation is, why you should use one, and what a good listing presentation should accomplish, let's look at actually creating one. This pushes the price up over market value and is ultimately the area you want to be in. Dave’s Favorite Real Estate Scripts Linda’s Three Keys to Real Estate Success: 1. Download and customize this professionally designed presentation with your own information and leverage it at your next listing appointment! Research your real estate market. Z³Â^&×jZp¤¾é´p:Z:M ÜTÍ» endstream endobj 78 0 obj <>stream You can make it feel more natural and easier to broach, however, by setting the close up from the beginning. Completely customizable for digital or print use; Allows … For example, every seller wants to know how long it will take to sell their home and how much their home will sell for. Finally, it's a powerful way to handle that dreaded question, "Will you discount your commission?" The listing presentation can be a presentation deck, such as a PowerPoint or Keynote File, a printed booklet, or a binder. Listing Presentation Scripts All Rights Reserved. When you bring up pricing late, they'll already have that "anchor" price in mind. The ultimate goal of a listing presentation is to facilitate a successful listing appointment where the home seller hires the real estate professional to sell their home. I sincerely hope this information helps you adjust your dialogues and step up your game to dominate every listing presentation … Okay. This 'Keller Williams design' real estate listing presentation is so easy to edit and customize! Review contracts and … The listing presentation should also set expectations for the seller so they know what’s going to happen and what kind of service to expect from the agent. Positive role play manner 6. Here's the slide we use to set expectations for the entire listing appointment. Second, it subtly plants the seed for the pricing conversation. A Listing Presentation that’s been effectively designed will contain the following: The Essential Slides and Scripts for Your Listing Presentation. So it's absolutely essential you show them your plan for doing so. 1. is to prevent it from coming up at all. Stand up while role playing 2. Within a few short minutes you'll have a listing presentation … Explain the marketing strategy for promoting the home to buyers. Here are the slides, tips, and objection handling scripts he recommends. Use the seller qualification script I’ve provided to you here to ensure that you are ready to handle any challenge that comes up at your listing … While this material is copyrighted, you have my permission to … If a seller asks, you can point back to this slide and explain that no, you don't discount your commission because you do X,Y, and Z activities to sell homes faster and for more, which is worth $X to them. That way, asking to sign a listing agreement at the end of the presentation doesn't feel abrupt or awkward. Listing … It can feel uncomfortable to ask a seller to sign at the end of your listing presentation. 3. Provide information fliers. Educate the home seller on the home selling process. You're essentially saying, "Assuming we sell your home for $X, this is what it means to you." AGENT: [Insert Buyer’s name], that sounds like it would work, yet … It's the most common objection or sticking point. hÞìVmOÛ0þ+þ^MñKÞ*!¤v£*[ PÒ2ø¥Ö°TMû÷Ë9vk' «¢ñaº^êúåî|Ïs£1riF!¡úº¡[O3D] g|g³/V³h'^^ò_Ëü)É®n.bç,KóÈ~8I*gw3QÕÇǤ@:`ä/ÓB. When you combine the "Us vs Them" and "Marketing Plan" slides, we've found that 9 out of 10 times sellers won't ask this question, If, however, a seller still asks, you can say, Real Estate Digital Marketer Certification (REDM). The best listing presentation script is going to be the real estate script that you mold specifically for your personality. is to prevent it from coming up at all. A Listing Presentation is the information a real estate professional shares with a home seller during a listing appointment. Show the prospective seller the benefits & advantages of hiring the agent or broker. Those homes are the ones placed way outside of the market--The homes with the red X's in this slide, handle the objection, "Will You Discount Your Fees?" Input your listing to MLS. “We aren’t quite ready yet, we need to finish a couple of projects around the house before we put it … It can feel uncomfortable to ask a seller to sign at the end of your listing presentation. What Should Be Included in a Listing Presentation? Sample Listing Presentation Following is a real world listing presentation I created for my own real estate business in Denver. Custom Listing Presentation for: You. Unexpected server response (403) while retrieving PDF "https://benkinneytraining.com/wp-content/uploads/2019/02/Brivity-Listing-Presentation-example.pdf". Listing Presentation Tips. First, it shows the seller, in dollars and cents, the benefit of choosing you as their agent. By addressing these concerns and others, a listing presentation will build the home seller’s confidence in hiring the agent. Preemptively answer questions the seller might have. Listing Service (MLS), making it available to … By showing how you outperform the market, you immediately separate yourself from other agents. Those homes are the ones placed way outside of the market--The homes with the red X's in this slide", "Other homes are priced slightly too high to leave room for negotiation. Be enthusiastic 4. On the contrary, well-developed and expertly-delivered Real Estate scripts … Many sellers think their home is worth more than it is, or they want to price it just a bit higher to leave room for negotiation. 2. You can intro these slides with this script: A lot of agents have trouble "closing," or asking a seller to sign the listing agreement at the end of the appointment. Then you can take it one step further and show the seller exactly what these statistics mean for them by using this script: This script accomplishes a number of subtle objectives. “Listing Power Listing Presentation” to: View sample listing presentaton video Download 30-slide listing presentation (PowerPoint, Keynote, and PDF versions available) Put these strategies to use … If you are not selling and listing … Install nationally recognized sign. The reason for this gap is that top producers have proven, practiced scripts … Every real estate client is different. During the listing appointment, the real estate agent will learn about the homeowner’s concerns, assess the condition of the home, and persuade the owner to hire the agent to sell their home. Let’s just low ball them and see what the Seller comes back with. THE SCRIPTS BOOK Find a role play partner Practice daily so the script becomes natural to you Use the scripts as a guide – and adapt accordingly for individual situations When you see [X] at the end of … Every real estate market is different. Takes advantage of all marketing areas such as sign, MLS, open houses, ads, and 5 web … Scripts Role Play Best Practices. "Will You Discount Your Fees?" If you want to be able to provide a tool that new agents joining your team can use to succeed, then you need scripts! Delivery. Pricing Guidance. August 29, 2017 Listing Presentation Scripts 2017 The Mike Ferry rganiation. You also get an audio file that walks you through the process. 1 in 5 of their conversations to listing appointments, but a top performing agent (like yourself - an agent who makes over $250,000/year in GCI) converts almost 1 in 3. These, however, can sit on the market. There’s a little work that goes into setting it up, but once you do, you’ll have a competitive advantage built into your listing presentation process. So let's take another look at the slides where I show you how we outperform the market and what that means for you.". The number one thing sellers say they want from their listing agent is help marketing their home to potential buyers. The best way to handle this common objection is to educate the seller on pricing before the conversation comes up. You know, it’s interesting that we often get to the point of being “just good enough” in our sales skills and then we stop growing and learning. Now that you have some of the critical Listing Presentation Templates & Scripts and understand what an effective listing presentation needs, you can go create your own! 3. Which is why a strong listing presentation needs to address concerns every seller has. And here’s another good “scare tactic” script to get homes priced correctly: ... download the PDF here. You have to learn to make a fool of yourself and not care. The seller is expecting it, and the close will feel much more natural. If you want more on the pre-listing packet, check out our Ultimate Pre-Listing Packet resource here!). I cover this completely in The Ultimate Listing Presentation. May I have your permission to drop this list of motivated buyers over to your home tomorrow evening between the hours of 5 to 8 pm? (Yes/No) Perfect! you need scripts! Robin Fink, ABR, CRS, GRI 480-794-0257 robinfink@cox.net. The video above is taken from a recent training we did, called "Listing Presentation Scripts, Templates, and Skills." Check out our guide to the Perfect Pre-Listing Packet! Discuss the home’s market value & pricing strategy. Now is the time to prepare yourself. Microsoft Word - YesMasters Listing Presentation Script… A listing presentation can be a powerful tool for presenting the real estate professional’s services, benefits, and reasons for choosing them versus a competitor. Prepare Advertising. And the best way to back that up is by showing the seller everything you'll do to market their home to potential buyers: (You should actually use your marketing plan as part of the pre-listing packet you send sellers. Role-play the listing presentation once a day for 30 days. … Here are four things Glover says to keep in mind when delivering your presentation… Apparently, I didn't do a good job of explaining how we outperform the market place. Demonstrate the real estate agent or broker's competence. Walking the seller through everything you'll do to promote their home--from running campaigns to build demand in the market to ongoing opportunities like open houses and Facebook ads--shows them everything you'll do to ensure top dollar for their home. Just drop in your name, photo and logo and you're ready-to-go. Simply say this; \"I have a list of real buyers, buyers who must buy within the next 15 days. I show you how to set up the very best Pre-Listing … Objection, Again, the most effective way to handle the objection, "Will You Discount Your Fees?" Give Feedback on showings. If they say YES, set the appointment to come back for a listing presentation… Booklet, or a binder in the sellers mind of choosing you as their agent `` anchor '' in! Help marketing their home to buyers the slide we use to set expectations for the pricing.... 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