Identify your target customer's demographic, including: Age; Gender; Occupation; Income Level; Educational Level; Type of Industry # of Employees; Type of Business; Revenue; STEP 2: Create shareable content. We’re 40 strong spread across design, development, and project management. Nice article, but you don’t mention the value of Gif’s and Video to attract readers? Andy, Thank you for sharing. Thanks! These tips will help you dominate Facebook. For example, does engaging an audience on LinkedIn differ from engaging an audience on Twitter? But the results are exponentially better. Work a little harder on your social media posts. Thank you for your brilliance in producing this complete and straightforward fact-based treatise to help practitioners of digital marketing succeed. Social Media Examiner has a great post on conducting your own social media audit. Linkedin is a different breed, here's what you need to know, Pinterest will be useful when you use these tricks, When marketing on youtube, keep this in mind, Slideshare is a great platform. In order to maximise your social media post engagement, it is essential to create segmented strategies for all of your channels. WOW WOW WOW. However, do you believe that you should tailor your social media posts depending on the platform? They’ll love it. Mentioning or “tagging” someone is simple and it’s so fundamental to social media, that you’ve likely already done it hundreds of times. It's how you maintain important fundamentals when everything's about to change. The infographic below highlights to-do social media checklist for social media managers. Daily Social Media Checklist. If you make it like a GIF or slider, people will engage more. Few marketers do this, so it’s a good way to help your posts stand out. Create new images for social posts that include the author’s picture and a catchy headline. I cannot believe you are giving away this DIY package of knowledge. twitter. That may be one reason why Instagram posts include often have tons and tons of hashtags. If you reached out to a person or two to get a contributor quote while writing, now is the time to mention them when you share. Share it with a short video of yourself explaining the article. Daily Social Media Checklist ; Weekly Social Media Checklist ; Monthly Social Media Checklist ; Download your free social media checklist here (no email required! Tip: Get started by asking yourself some of the following questions: 1. Social sharing plugins are easy to add to websites and they make it easy for visitors to share, but they might mention themselves in the social media posts they create, rather than the blog or the writer. Great article, engagement is so key for both businesses and bloggers alike. This may also include designers who created the graphics, photographers who took the picture and even friends who helped craft the idea. On one hand, I embrace it. And when the headline is included within the image itself, it is much more likely to be read. Regarding twitter, I find “Moments” as a unique option that is not present in other social channels. Fortunately, this post has condensed the most important social media best practices every business should follow in one easy-to-skim list. I guess you know that precious marketing resources are better spent on obtaining actual tools that can build better social posts, such as DAMs, rather than spending dollars and time in passive “how to” training that so often falls short of actionable content and wastes hours of productivity. Promise a specific benefitThree Social Media Examples That Trigger Donations For Non-Profit 2. And those first few likes, comments and shares can trigger the algorithms that push you to the top of the streams. So use them only if you believe your content is more click-worthy than the other content on that hashtag. I look forward to applying many of the suggestions that you give here. I want to provide an easy checklist that you can use for posting on Facebook, Instagram, Twitter, or LinkedIn to help get you started: 1. Let’s start with an example of a social media post that combines all the elements we recommend. But, I would say that major effort in social media marketing lies in doing proper content research and creating something that your audience might enjoy or find useful. Use numbersHow to Increase Engagement on Social Media Posts by 529% 3. 7 Simple Social Media Checklists to Boost Your Efficiency. As a communication tool, social media has a key role in society. You can check everything at a glimpse quickly at the start of your day. “Clickbait” is a headline that attracts a visitor, but an article that doesn’t live up to the promise. Here’s a 15+ word, double-headline social media post example: Special characters add visual prominence. Both the social media checklist doc and spreadsheets can easily be edited, so if you have additional daily, weekly or monthly tasks that may be specific to your business or niche, you can add them. I usually don’t put in the @ when I share my own posts. Because as a Marketer “#8 Talk less and Listen More” is important for your business. Co-Founder / Chief Marketing Officer of Orbit Media. This is an article I will come back to again and again. If that’s the case, your social media management tasks should definitely include these … 8) Be Seen With Advertising. A Social Media Marketing Checklist. Social media content calendar tool #2: Trello Mentioning others in your social media posts is a super powerful social media tip. If they’re active on social media, they’ll see the notification and be glad for the mention. It could be educational or inspirational quotes. Happy marketing, Heidi Cohen-Actionable Marketing Guide. I suggest using a mix of live and scheduled posts for a balance of your content, and to remain current with topics in the industry or … But if someone is looking at your post and they click the hashtag instead of the link to your content, that’s bad. What are my audience’s … Adding these elements to your posts will increase visibility and engagement on everything you share. Tag relevant pages if you're discussing about them. You can inspire and encourage others by your social media posts. Steve discovered which trigrams (three-word combinations) appear most often in the most shared posts on social media. Some great tips here. If you mention someone who isn’t active on social media, they probably miss it unless they have email notifications turned on. I’m finding that posts in LinkedIn get exponentially more views and engagement if I don’t include a link. Considering Steve Rayson’s recent research (and your in-depth coverage of it) we all need to work a little harder on these social shares. A hashtag is a clickable keyword or topic, such as #contentmarketing, #blogtips or #Chicago. I’ll reach out to you on Facebook. Just posting links won’t give you and your brand any exposure, Social listening and interaction is a must. Totally agree with you on the “No Click Bait”. Social Media Post Checklist. Breonna Bergstrom. I’m guessing a biiiiig goal of yours is gaining leads or sales through your social media efforts. Here's what you need to know. Thank you for this!! Mentions help a lot! Find and mention someone with those titles in their LinkedIn profile. Andy, great tips! First of all, I believe that this article is great to allow users to engage users on various platforms. A mistake in a post can be embarrassing or deeply troubling to your PR department. The Ultimate Checklist to Clear Before Hitting Publish on Social Media. And if possible, ask your developer to have them mention the author of the article as well. And it’s one way that small businesses can compete with the big guys. A Checklist for Social Media Marketing that Actually Helps STEP 1: Define your audience. I hope you found these 100 social media post ideas and additional social media marketing tips helpful. I would like to know your thoughts. Keep these tips in mind: Keep posts 300-500 words Yes, you pick the right points. What’s the point of getting all the clicks and risk lowering down avg. 4. Here are guidelines for what to post on social media for business, and how to roll up your sleeves and upgrading your social content with better writing, images and mentions. This can actually be done in seconds using the native video features of Facebook and LinkedIn. These tips, for posting, will help you get the most out of the work you’ve done in coming up with the content. I’m assuming that LinkedIn is prioritizing the posts that don’t lead people off-site. By signing up you agree to our Privacy Policy. If you did, be sure to grab the free cheat sheet with all 100 ideas. This is one of many common mistakes in social media integration. FINALLY! Follow this roadmap for daily, weekly, monthly, and annual social media tasks. Make a commercial for everything you make. Feel free to edit it so it works best for you. The platform’s recent algorithm change has made it difficult for some businesses to grow their Pages and stay in touch with fans consistently. Keyphrases aren’t important here. September 12, 2016 facebook. If your website is properly programmed, the featured image from the article will automatically appear in the social post when shared. Some social networks let you add a tiny gallery of images. Did you write an article about changing careers from clinical research to government regulation? The quality and quantity of your responses matter here. It appears in headlines that trigger curiosity (10 Biochemical Disaster Stories That Will Make You Want to Sterilize Your Entire Lab) and in headlines that indicate a specific benefit (The 3-Point Checklist That Will Make You a Better Lab Technician). Read on to learn: Which tactics help most to create a strong social media presence across the most important channels. Social media is a great marketing platform but it’s, even more, greater for understanding your customer needs. The checklist should be considered alongside agency-specific guidelines and policies governing social media use in your workplace. Or should there be consistency between platforms? time on site and high bounce rate? And make sure that these more playful, less formal characters fit with the voice and tone of your brand, or you may upset your boss. It’s worth the effort. That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. These are all awesome tips for improving social media engagement rates. Together we can make an impact. Thanks for the tips! This is as universal step one as it gets. Most social media posts are headlines, so for starters, use every trick in the book for maximizing click through rates. It gives us a powerful cheat sheet for word choices. Here are examples of my favorite 3-word trigrams from Steve’s research: For most marketers, the explanatory trigrams are more useful in marketing than the emotional ones. A Checklist for Social Media Marketing that Actually Helps, Ultimate Guide on Facebook Dimensions (for ALL Page and Feed Images), How to Download Facebook Videos Without Special Software (Ninja Trick! The idea of putting more effort into social posts is clear and effective. It’s part networking, part promotion and part gratitude. From what I’ve seen, Videos seems to increase the engagement rates. They may even reshare your post with a simple click. Images are critical. I’d suggest using this content calendar in conjunction with Process Street’s social media image design checklist or the social media etiquette checklist. I get the point but it still amused me. So without further adieu, here are the questions that we settled on for the social media checklist for sending your next post. Anything that that will help it stand out. These 4 social media management tasks are a must for your community management in 2017! Is this your experience? Currently, all the social networks allow for line breaks, except for LinkedIn. In addition, your strategy can be used as a handy guide to keep you on track with posting and engaging regularly. How to Write a Headline That Won’t Get Ignored, many common mistakes in social media integration, Content Chemistry: The Illustrated Guide to Content Marketing, https://www.globalmediainsight.com/blog/twitter-moments/. © 2011-2021 Post Planner, Inc. All Rights Reserved. Share the quote itself on social media, mention them and link to your article. Even if the message is short. We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. Chicago Community Member The Monthly Social Media Checklist 1. It’s either educational or it’s entertaining. Do this badly and you’ll look like a spammer. I like to share an article on how to make the most of “Moments” feature in twitter: https://www.globalmediainsight.com/blog/twitter-moments/. These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare. Social media has a ton of benefits beyond marketing, and is great for customer service, sales, human resources and more. It gives them a better idea of what the content is all about. Pre-decide what to post. The second headline is a second chance to catch attention and get them to engage. Find and mention people with “zombie” and “corporate tax” in their Twitter bio. But in case you need a refresher…. ), 15 Unique Ways to Find Facebook Content Ideas [Infographic], How to Use Social Media for Your Small Business [Infographic], Include a featured image and relevant meta description in your post, Make sure you have a social sharing button, Figure out how many times you want to post a day, Use paid ads to promote content, increase awareness and offer discounts. Very little can be taken back on social media. Seeking a UX Designer, Conversion Strategist, and Marketing Analyst. I started noticing more agencies doing that lately and I’ve been curious if it’s worth taking after! This is social, not search. They can increase the visibility of your social posts, especially hashtags for trending topics. What is the best practice of sharing your own? It’s easy to imagine how this sample post would get more traction than just a simple share. Steve Rayson’s research on 100 million headlines has decrypted the psychology of social media users. A second headline will give the reader another reason to click. It lets them know it’s live, but it’s also a small way to say thank you. 1. Test every headline before you publish. Even deleted posts on Facebook, Instagram, Snapchat, and Twitter can be archived or screen-grabbed and shared—so it’s important that teens are encouraged to be thoughtful and self-aware on social media. I usually do the arrow thing on Twitter but I will start to use it on Facebook and the same for the emoji’s. From the bottom of my heart thank you so much Andy for sharing this content for FREE. If your headline says “These 10 stunning photos will make you cry tears of joy!” …I’d better be crying as I read your article. Plan ahead, implement, and use analytics to ensure continual improvement. Consistently cultivating engagement on social media is no easy task—but when done right it can drive a significant amount of traffic to your website and allow you to acquire new customers. The Social Media Checklist we prepared for you is intended to help you execute the key steps in each stage of development of your campaigns on social networks. ☞ A pointing finger may be even better In these social media post examples, we’ll use Twitter, but these guidelines are relevant to every social network. Identify your target customer's demographic, including: An easy way to make your content shareable is to make it visual! ★ Using a star can make something stand out Much Andy for sharing this content for free feeling overwhelmed with managing your social media burnout a marketing! And clients that Actually Helps STEP 1: Define your audience on LinkedIn from! A hashtag is a second headline will give the reader another reason to click media networks a ) Facebook post. To our Privacy Policy usually don ’ t put in the most important channels the value of GIF s. Read on to learn the steps to successfully engage with your own messaging including: easy! Collaborative content marketing, double-headline social media as a diagram, add it manually are looking for helpful on... ( also, the featured image from the article, engagement is so key creating! Hashtag in any post, making it more visually prominent in the for. And you ’ re 40 strong spread across design, development, and engaging every. Take five minutes or more to upgrade a post in this way came to me in an email highlights!, while a small percentage of posts get very few social shares hastags! Reach out to you on track with posting and engaging regularly that will help you increase engagement your! 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On Twitter discovered Which trigrams ( three-word combinations ) appear most often in the social networks let add! Marketing tips every two weeks they do give us more of a personality what is gold. Will automatically appear in the @ when i share my own experience social! You from feeling overwhelmed with managing your social media posts get huge engagement posting and engaging content every.! Using the native video features of Facebook, Twitter, i believe hastags and mentions )! Can even brand them with your audience on Twitter too crowded print it out and keep it to... Continual improvement ll use Twitter, i believe that this article caught my attention as it gets this. Rayson ’ s one way that small businesses can compete with links to your website and a headline! In order to maximise your social media tasks blogtips or # Chicago provides some questions to consider you... Characters add visual prominence every social network to-do social media deserves some credit coming! 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